The ticket-selling platform Fandango is partnering with Telemundo to target Hispanic audiences, IndieWire reports. Following its partnership with this US Spanish-speaking network, the company will launch Fandango Cine, which should be ready for 2012 last quarter.
This isnâ€™t the first time that the online ticketing platform has partnered with other companies to boost its sales. A few weeks ago, we reported that it would be pairing up with Yahoo! to sell more movie tickets.
However, its partnership with Telemundo is slightly different, as it gives it a chance to reach an entirely new audience â€“ Hispanic moviegoers.Â This is a strategic target for the movie industry;Â according to the MPAA, Hispanics go to the movies 7 times a year, compared to the national average of 4 sessions a year. It is also a growing audience â€“ in 2010,Â 43 million Hispanic moviegoers purchased 351 million movie tickets in North America, up 16% from the prior year.
Telemundo Mediaâ€™sÂ EVP of Digital & Emerging Media Peter Blacker explains why this deal makes sense:
â€śWhile Hispanics make up about 16% of the U.S. population, they represent 28% of todayâ€™s frequent moviegoers, according to Nielsen, and they are nearly twice as likely as general market moviegoers to see a movie on opening weekend.â€ť
Besides itsÂ upcoming dedicated website in Spanish, Fandango Cine, the NBC Universal-owned ticketing platform will also leverage Telemundoâ€™s reach through its integration with telemundo.com and mun2.tv.