We’ve talked a lot about the power of Facebook and its capacity to contribute to the greater good around the world. The social networking site can now add yet another little badge of merit to its list – playing a part in bringing down the price of cheese.
Boycotts are pretty popular in the Middle East, but more often than not, they don’t really lead to anything. In Israel, however, consumers threatening to boycott one of the country’s staples, cottage cheese, has had a real impact.
Within the space of about two weeks, a Facebook event was created, calling for the boycott of cottage cheese, until its price was lowered. Over 100,000 people RSVPed yes to the event. They were protesting at what they described as an unreasonable and unjustified increase in the price of cheese.
Apparently the campaign did the trick, and the three main companies producing cottage cheese have slashed their prices. One of the companies that caved in to consumer demand, Tnuva, stated in a press release, “Israeli consumers have said what they have to say and have demonstrated their ability to bring about unprecedented change in this country.”
On Wednesday, however, organizers of the boycott announced that they would also be setting their sights on other dairy products including yogurt and pudding.