You won't want to miss out on the world-class speakers at TNW Conference this year 🎟 Book your 2 for 1 tickets now! This offer ends on April 22 →

This article was published on February 5, 2016

The government has decided its boring old font for highway signs is good enough


The government has decided its boring old font for highway signs is good enough

A decade-long experiment regarding highway sign fonts is coming to an end, and the government is calling it a failure.

Called “Clearview,” the experimental font was meant to make highway signs easier to read, especially from distance and at night.

Unfortunately, research didn’t support that position, so the US Department of Transportation (DoT) is keeping its “Highway Gothic” font active.

Don’t expect a lot of work to remove the signs, though. The DoT says the signs can be used until they reach their natural end of their “useful life” and don’t need to be taken down until then.

The <3 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

As you can see from the tweet above, there’s a distinct difference between Clearview and Highway Gothic. If it were up to me — considering there’s no safety issue with either — I’d have gone with Clearview.

Keeping drivers safe one road sign at a time [Us Department of Transportation via The Verge]

Get the TNW newsletter

Get the most important tech news in your inbox each week.

Also tagged with