This actually makes the UK capital one of the first cities in the world to officially unveil its new domain. The domain was secured by key city representatives in a deal with ICANN back in 2013, and the Internet body is launching around a thousand new generic top-level domains in total.
So. Much. Tech.
Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.
A YouGov survey found that more than 200,000 firms will stake their claim to the new .London addresses, and April 29 will herald the start of a three-month phase that gives Londoners priority in terms of reserving their desired .London address – trademark-owners will also be given priority. You can garner more details on the new .london domain here.