Pebble announced today three significant changes in the company for 2014. At the Consumer Electronics Show in Las Vegas, it announced that it will soon be launching a store to facilitate the sharing of apps “optimized for wearables.” In addition, the company introduced its first premium smartwatch called Pebble Steel. Lastly, it has added Pandora, ESPN, and Mercedes-Benz to its growing list of partners.

01A Device Lineup Hi 730x519 Pebble unveils new app store and premium Steel smartwatch for $249

It was a year ago when Pebble hit the stage at CES to talk about its smartwatch. Since that time, more than 300,000 devices have shipped and developers are building apps specifically for it — 3 million, in fact. That being said, the company is launching a centralized location for users to discover and manage apps for the Pebble smartwatch. It will be available at the end of this month and include categories such as Daily, Remotes, Games, Notifications, Tools & Utilities, Fitness, and Watchfaces.

Developers who want to have their apps listed in Pebble’s store need to submit them for review by January 9.

140106C.Steel Trio 1024x640 730x456 Pebble unveils new app store and premium Steel smartwatch for $249

Pebble is also releasing a new line of smartwatches geared towards those who want something more luxurious in style. Called Pebble Steel, it represents a watch that’s iconic, colorful, sporty, and refined. It features a “crystal clear ePaper display”, a battery that is estimated to last about a week, and is waterproof. Along with these specs, Pebble is using a Corning Gorilla Glass lens to protect the display, complete with “an oleophobic, anti-fingerprint coating.”

Steel comes in either Brushed Stainless or Black Matte. It will cost you $249 and includes the metal and leather strap. You can order it today and units will begin shipping January 28 worldwide.

Photo credit: Pebble