Zendesk has partnered with two new companies in a move that will enable its customers to be more proactive in soliciting feedback from their users. On Tuesday, the customer service platform announced that it has joined up with SurveyMonkey and MailChimp to incorporate surveys and email campaigns into its capabilities. These services are built on top of Zendesk’s Customer Lists feature.

Adrian McDermott, the company’s Senior Vice President of Product Development, said in a statement: “Companies spend more time engaging with their customers through support than almost any other part of their organization. Together with MailChimp and SurveyMonkey, we’re helping customer service teams transform from solving reactive customer requests to building lasting customer relationships.”

Once these apps are enabled through Customer Lists, Zendesk users can build and send surveys to receive product or customer service feedback. Or, they can craft and distribute email campaigns based on billing cycles or customer tenure through MailChimp.

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