This article was published on November 4, 2013

App Annie adds mobile advertising analytics to its app store data


App Annie adds mobile advertising analytics to its app store data

App store analytics service App Annie has expanded its offerings to include mobile advertising data. At launch, the platform supports integration with many of the top ad networks, including AdMob, Chartboost, iAd, Jumptap, MdotM, Tapit and Tapjoy.

appannie-adanalytics

App Annie says its long-term goal for the service is to connect with any ad network. The mobile advertising analytics are linked directly to the firm’s existing data, such as app downloads, revenues, rankings and reviews.

After establishing itself as one of the top sources for app store data, App Annie has been expanding into providing intelligence on other forms of digital content. In October, the company announced a new analytics product for tracking ebook sales.

App Annie

Thumbnail credit: Shutterstock / ARENA Creative

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