P10404651 Nokia expands DVLUP rewards program to Asha developers, now offers over $5 million in incentivesAt Nokia World in Abu Dhabi today, Nokia announced that its global DVLUP rewards program will be taking Asha developers in addition to Windows Phone developers. To further bolster development for Lumia and Asha, Nokia will now offer over $5 million in rewards through the gamification program.

The developer program centers on winning badges, earning experience points, and leveling up by completing quizzes and challenges related to app development. Points can then be redeemed for rewards like smartphones or gift cards.

See also – Nokia launches DVLUP rewards program in 21 countries to boost Windows Phone development with gamification