Future Ad Labs signs Heinz and Reckitt Benckiser as launch partners for its gamified CAPTCHA

Future Ad Labs signs Heinz and Reckitt Benckiser as launch partners for its gamified CAPTCHA

Future Ad Labs has launched its gamified CAPTCHA technology with the help of mega-brands Heinz and Reckitt Benckiser.

playcaptcha

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CAPTCHAs are universally hated, but they’re also a necessary evil. Future Ad Labs is making the process more friendly with its PlayCaptcha offering, which uses mini-games to verify your humanity. Examples include a game where users have to put Heinz Salad Cream on a sandwich or clean a penny with Reckitt Benckiser’s Cillit Bang.

 

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