Future Ad Labs has launched its gamified CAPTCHA technology with the help of mega-brands Heinz and Reckitt Benckiser.
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CAPTCHAs are universally hated, but they’re also a necessary evil. Future Ad Labs is making the process more friendly with its PlayCaptcha offering, which uses mini-games to verify your humanity. Examples include a game where users have to put Heinz Salad Cream on a sandwich or clean a penny with Reckitt Benckiser’s Cillit Bang.