Britain’s The Times newspaper, one of the UK’s best-known newspapers, is pulling its BlackBerry app citing “lack of interest”. The process of withdrawing from the smartphone manufacturer’s app store is expected to be completed by October 31.
According to Reuters, a spokeswoman for the News Corp-owned newspaper said: “While The Times’ app on iPhone, iPad and android continues to be very successful, very few people use the app on their Blackberry.”
The departure of the Times and Sunday Times apps are just a slowly growing sign that brands are starting to see less value in the company — in September, T-Mobile revealed that its US retail stores would stop selling BlackBerry devices, attributing it to “weakening sales”. This news follows revelations that BlackBerry could possibly be acquired by a group of investors led by Fairfax Financial for $4.7 billion.