Automattic today announced Connect, a new feature that lets developers add a sign-in option to their website or app. For users, it means using the same log-in credentials they use for to sign in to third-party sites.

For this to work, developers will need to integrate Connect: it is a completely optional addition. Having done that, users can connect their accounts and profile information to a third-party, and control which ones have access to their data from their dashboard.

Here’s Automattic’s pitch for Connect:

  • Millions of users: By adding Connect, you’ll become part of a large family that makes it easy for users to explore new services.
  • Compatible with your existing sign-in system: Connect can be used on its own or as a complementary sign-in option to your existing registration system. Once a user connects, you’ll get access to their profile information, which you can use in your own app.
  • Trusted relationship: Allow users to sign-in with the same credentials they use every day on This takes the pain out of having to remember and manage a new log-in for another service. Connect is already being used on the Automattic-owned Akismet, VaultPress, and Polldaddy. If you’re a third-party developer, you’ll want to read the following documentation: Integrate Connect.

To be honest, the number of login options is getting way out of hand. We would have much preferred if just adopted Facebook, Twitter, or Google+. Better yet, Mozilla’s Persona would have been a great choice, although it doesn’t yet support accounts (only Yahoo and Gmail).

See also – WordPress now powers 18.9% of the Web, has over 46m downloads, according to founder Matt Mullenweg and WordPress is 10 years old today: Here’s how it’s changed the Web

Top Image Credit: Bill Owen