Tradeshift, the company that turns invoicing between businesses into an online activity across a ‘social network’-style platform, is set to announce some big hires today, part of a recruitment drive that has seen it take on almost 50 people in that past two months.

Mihir Nanavati, previously VP of product management at YouSendIt has joined as SVP of Product; Andy Huang, who previously worked in commerce business management and product quality management at Google is now VP of Global Strategy; Patrick Svenburg, who until last September was Microsoft’s ‘Director, Platform Strategy, Developer & Platform Evangelism, Public Sector’ (now that’s a long job title), joins with the much shorter title of VP of Strategic Business Development, while Jovan Marjanovic, whose career includes stints at Deutsche Telekom’s T-Systems, SAP and Oracle, is now SVP of Market Development.

These are all new positions within the company, which has raised a total of $24 million in venture funding over two rounds. It’s announced some big client wins lately, including DHL and chemicals manufacturer DSM – not to mention a “multi-million dollar” partnership that saw Tradeshift’s platform integrated with Intuit’s Quickbooks accounting software and some kind of undisclosed investment from Intuit into Tradeshift.

Meanwhile, a recent company blog post hinted at “a massive public sector organisation,” “a leading, global apparel brand,” “a global healthcare innovator dedicated to improving patient care,” and “one of the most innovative global publishers” as all having signed up.

Founded in Copenhagen, Denmark in 2009, Tradeshift now has offices in San Francisco and London too. Things certainly seem to be on the up for this company that is trying to drag a staid, dull business practice into the 21st Century. It’s not alone though, last month saw the launch of Senddr, a Dublin-based rival.