Editor’s note: This story was written by Avishay Bassa and was originally published in Hebrew by Newsgeek, the largest tech blog In Israel. 

The operational landscape of large data centers is changing and not all companies are ready. CloudEndure wants to help.

The Israeli startup, which develops technology that ensures service availability for Web applications in the cloud, announced today the completion of its first round of funding for $5.2 million.

The round was led by venture capital firm Magma, in conjunction with several private investors, including Zohar Gilon.

This investment will make it possible for CloudEndure to beef up its employee roster and meet its timetable for initial product launch, expected sometime within the next few months.

CloudEndure was founded in October of 2012 and has been bootstrapping up until this point. The company’s founders – Ofer Gadish, Ofir Ehrlich, Leonid Fainberg and Gil Shai – established another company four years ago called Acceloweb.

They ran Acceloweb for two years before selling it to LimelightNetworks, one of the largest CDN networks in the world, with estimates of the deal size running in the tens of millions.

Lights out? No problem

CloudEndure has developed technology that prevents customers from experiencing a Web application or service outage by real-time replication of the application in the cloud.

Thus, CloudEndure competes with other high-availability service providers such as Scaler, and the large veteran providers with more physical solutions such as IBM, EMC and HP.

While many existing services are geared towards large, physical data centers, and thus aren’t quite as suitable for cloud-based solutions, CloudEndure has taken a more dualistic approach, offering companies the best of both worlds.

Customers can continue operating on their standard cloud systems, and CloudEndure will only kick in should there be a problem, seamlessly adopting the workload. This avoids the need for a second, backup data center, a huge drain on both manpower and monetary resources.

“Anyone with a Web-based application in the cloud knows how hard it is to ensure the app remains available under all circumstances,” Gadish said in an interview with Newsgeek.

“Problems on the network, the cloud infrastructure, or even on the app itself are immediately felt by the end user. We developed a technology that protects cloud applications from failing, regardless of the cause – and it’s easy, affordable and doesn’t require any prior experience by the user.”

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