Dynamic Yield, which develops audience personalization software that helps online publishers and e-retailers increase revenue yield and measure key engagement metrics, has raised $2 million in funding.

Founded in 2012, Dynamic Yield’s Series A round was led by Bessemer Venture Partners, with The New York Times Company and Google chairman Eric Schmidt-backed investment firm Innovation Endeavors participating.

The Tel Aviv, Israel-based company has been self-funded to date and says it plans to use the proceeds of the financing round to expand its global footprint by opening an office in New York City, and to support the growth of its expanding customer base.

Dynamic Yield aims to help website publishers and e-commerce providers monetize their visiting user traffic more effectively by providing them with an automated SaaS solution that measures the revenue impact of each page layout and individual in-page components.

Subsequently, its real-time personalization algorithms can be employed to increase overall revenue yield by growing user engagement, ad clicks, product purchases, social sharing and page views (Dynamic Yield says it is currently powering nearly a billion monthly page views already).

Liad Agmon, co-founder and CEO of Dynamic Yield, says:

“We supposedly live in an era of dynamic, personalized web experiences, yet data loads and algorithmic capacity have kept vast majority of websites largely static.

We have shown in the past twelve months that our low-touch SaaS solution has significant and far reaching effect on our clients’ bottom-lines”.

Agmon was formerly an entrepreneur-in-residence at lead investor Bessemer Venture Partners.

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