Media technology firm Sticky has raised $3 million in funding from European tech investors Conor and Northzone (via PEHUB).

Sticky provides a platform to brand advertisers that it says ensures their display ads get noticed – the startup claims 50 percent of all online impressions are never actually seen by its intended audience.

Sticky says it can fix that.

slider-computer

The company emphasizes that its service is not another in-screen measurement tool but is actually capable of tracking an entire ad campaign ‘through the eyes of a consumer’. And they mean just that.

Sticky is a product of rebranding from EyeTrackShop, an online eye tracking company initially funded by a company called Tobii (itself backed by Intel) in 2009. EyeTrackShop will now be powered by Sticky.

Sticky has offices in New York, San Francisco, London, Stockholm and Shanghai. Clients include P&G, L’Oreal and McDonalds, among others.

Image credit: Thinkstock