Pinfluencer, the third-party and unofficial marketing and analytics service for Pinterest, has rebranded itself as Piqora. It is now billing itself as “The Complete Marketing Suite for Pinterest”. In collaboration with its launch, the company is also launching a new gallery product, something it says is a fully-embeddable, social e-commerce product for brands within Pinterest and Facebook.
In explaining the new company name, Sharad Verma, Piqora’s CEO, says that it’s an “elegant blend of piquing one’s curiosity and inquiry about products. The new name also implies pictures and the IQ lends itself to deep analysis. This encompasses the essence of what we do.”
Pinterest is one of the Internet’s hottest social networks with millions of users sharing some rather impressive and fascinating things they find scouring the Web. Brands have been eager to try and figure out just how they can capitalize on this new network and before last week, the only thing closely resembling an analytics service was Pinfluence and Curalate.
With the service now known as Piqora, brands can not only get assistance with analytics, but also managing promotions, content, and social e-commerce campaigns. Some might consider it to be akin to Vitrue, Buddy Media, or Wildfire Interactive in how those service help implement Facebook and other social media campaigns.
The new gallery feature is tablet-optimized and is an automated visual feed of any brand’s in-stock, top products that are trending on social networks. The company says that it utilizes machine learning and social design to deliver “trending products that are relevant to the e-commerce context of the user.”
Piqora intends for its gallery feature to help marketers better convert their social traffic into sales. Piqora believes that its service can monitor who is pinning what, look at the search queries, traffic, and purchase data from Web analytic software like Google Analytics, Omniture, and Coremetrics — all of which could be used to add buyable products into what users are looking for, potentially increasing the odds of a sale.
The gallery can either be a full-size landing page or a standalone widget that can be embedded on any product page. Additionally, it can be a Facebook Tab or even a website page that lists the top pins and Likes.
Piqora says that its gallery landing pages are designed to promote product discovery and maximum pinning from landing pages. It has already powered more than 100 contests and sweepstakes, touting more than 25 million impressions per contest, 20 pins per participant, and automatically tracking user eligibility. The company has worked with some major brands, including Sephora, Zappos, Etsy, Orbitz, and Steve Madden.
The company raised $1.4 million in seed funding in July 2012 in a round led by Freestyle Capital and Baseline Ventures, along with several notable angel investors. It was founded in February 2012.
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