E-commerce platform provider Hybris Software has secured $30 million in funding from Meritech Capital Partners, Greylock Israel and prior backer Huntsman Gay Global Capital (HGGC).

Hybris delivers an enterprise-grade commerce suite for all channels, including the Web and mobile, for both B2C and B2B. It basically aims to help companies sell more goods, services and digital content through a variety of touchpoints, channels and devices.

The software comes with search and merchandising capabilities and lets clients master data management for commerce, order management, and Web content management.

Founded in 1997, the company says it will use the fresh cash to strengthen its presence in the US and Europe, and to seek growth in emerging markets. It will also address additional verticals and make strategic add-on acquisitions, Hybris said in a statement.

The company already employs some 600 staff. Customers include GE, Thomson Reuters, P&G, Levi’s, Nikon, Nespresso and Lufthansa.

George Bischof from Meritech, who led this equity round, has joined Hybris’ board of directors.

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