Linkwell Health, a health-tech startup which provides wellness tips and coupons through partnerships with insurance providers, has raised an $11 million Series C round led by WellPoint. Linkwell Health details that these new funds will be used to “extend the breadth and reach of its platform to consumers across multiple channels.”

While the financial terms of this deal were not disclosed, we do know that existing investors Spark Capital and HLM Venture Partners also participated.

Linkwell says its “platform” reaches members across “22 major health plans, including Humana, Health Net, and WellPoint” — WellPoint, again, being the leader of this new funding round. That adds up to some 100 million members, whom receive content and coupons that (the company claims) empower “consumers to make better health decisions, while saving them time and money.”

Linkwell Health claims that it “operates at the intersection of health plans, better-for-you brands, grocery retailers, and drugstores to inspire consumers to make healthier choices.” You can learn more about the company in their promotional video:

Alex Finkelstein, General Partner at Spark Capital, touts that “Linkwell Health is inspiring a self-improvement revolution. They already have an extraordinary distribution network anchored by the top health plans and work with major consumer brands.” Those consumer brands include Kellogg’s, Campbell’s, Unilever and Proctor & Gamble — all of which are surely itching to cash in on being known as a “better-for-you” brand.

Image credit: Thinkstock /Digital Vision