The competition spans three categories; Music Discovery, Recommendation & Creation; Marketing & Social Engagement, and Direct to Consumer Sales & Content Monetisation, with the aim of highlighting the greatest innovation the tech sector can offer the music industry in 2013. There was also a special prize from the French Minister for SMEs, Innovation & Digital Economy.
Jury members this year included Deezer’s Axel Dauchez, Rackspace’s Robert Scoble and Rovio’s Peter Vesterbacka.
Winning the Music Discovery, Recommendation & Creation category, Instru-Magic offers Songful, a $2.99 iPad app that lets you strum through any chord page from Ultimate Guitar’s 200,000-song collection. When our own Josh Ong wrote about Songful in November, he noted that it was particularly useful for those who haven’t already learned to play a real guitar.
Sporting the tagline ‘Amplify your fanbase’, Jamplify won the Marketing & Social Engagement prize. This service allows musicians to set up ‘jampaigns’ that are designed to motivate fans to promote a defined website. Fans compete to drive the most traffic to the site, and rewards are offered to the top promoters.
Sounding a little like a more involved version of the ephemeral messaging trend led by Snapchat and Facebook Poke, StageIt won in the Direct to Consumer Sales & Content Monetisation category. This service allows performers to stream live and interactive experiences from their computer – interestingly, these shows are never archived, hopefully replicating the ‘you had to be there’ experience of a good gig. Fans are able to request songs, tip musicians, and make comments on shows.
Finally, Fleur Pellerin (the French Minister for SMEs, Innovation & Digital Economy)’s Coup de Cœur special prize went to Audience.fm. This France-based startup measures artist-fan engagement across the Web and allows artists to reward top fans, encouraging “meaningful interactions with their core fans.”