Texas-based marketing analytics firm Adometry has secured an $8 million round of financing to fund recruitment and expansion into new territories.
The round was led by Shasta Ventures with participation from Austin Ventures and Sierra Ventures. In addition to the funds, Jason Pressman of Shasta Ventures will join the company’s board of directors.
Adometry says that the money will be used to speed up the development of its Attribute platform which allows marketers to analyze and organise the performance of their cross-channel campaigns. (You can see an explanation of how Attribute works on the company’s video here.)
Adometry is known for combining and interpreting sources of big data that were previously siloed or separated to create a more integrated view of campaign results.
The firm has a SaaS-based attribution platform which, the company says, processes tens of billions of points from online and offline media channels.
Image Credit: 401(K) 2013 / Flickr