Pan-European growth investor Palamon Capital Partners (Palamon) has led the acquisition of a majority interest in, an online beauty retailer with over 18,000 products from 500+ brands.

The transaction, which sees Sirius Equity invest alongside Palamon, was agreed at an enterprise value for of £26 million (approximately $41.7 million). is an online retailer of premium products in haircare, skincare, cosmetics and fragrances, selling full-permissioned stock from brands like Dior, Lancôme, Yves Saint Laurent and Kerastase.

Founded in 2005, the firm employs more than 125 staff at its headquarters and logistics centre in the Channel Islands, an archipelago of British Crown Dependencies in the English Channel, off the French coast of Normandy.

Palamon will purchase a majority stake in the company from the founders and earlier-stage investors The Huggler Group and MyMemory, and will invest to spur further growth.

Feelunique’s sales are said to have grown by more than 40 percent per year to more than £30 million of annual revenue.

(Source: peHUB)

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