Stockr, a new startup hammering away at a social network for stock traders, public companies, analysts and whatnot, has secured $1.5 million in seed funding.

The fledgling company’s new backers are Personal Capital, The Doyle Investment Group and Adam Townsend (EVP and Head of Investor Relations at CBS).

The social networking service isn’t currently available yet (it will go live tomorrow at the Finovate Conference in New York) but you can already connect to your Facebook account if you wish.

Stockr’s soon to be launched platform will help investment professionals connect with one another and to public companies as well as ‘trustworthy sources’ of tradable information and data, the company says.

Free to use, Stockr will also provide users with content from across the Web, pulling in news and analysis from over 400 publishers of ‘market-facing information’. Forbes dubbed it the ‘Bloomberg for the masses’.

In addition to the early-stage financing round, Stockr has named seven members to its advisory board, including former Facebook sales director Craig Coblenz, Eric Frank, former President of Thomson Reuters’ Investment and Advisory Division, and Michael Jones, former Director of Business and Audience Development at The Wall Street Journal Digital Network.

Stockr is led by chief exec Vinny Jindal, a former Wall Street analyst, entrepreneur Tim Symington and Brendon Crawford, the company’s CTO.

The startup is based in Santa Monica, California.

If you’re interested in this kind of stuff, also make sure to check out StockTwits, eToro, Currensee and Seeking Alpha.