Mister Wong, a Germany-based social bookmarking service that was once on equal footing with Delicious, has been acquired by social media agency Ekaabo.
Financial terms of the deal were not disclosed.
The news comes on the heels of Ekaabo’s recent acquisition of YiGG, which was basically a German clone of Digg.
Mister Wong, originally founded in 2006, was previously owned by Construktiv GmbH of Bremen and boasts over 1 million users globally according to its website, half of which are located in Germany. On a daily basis, Mister Wong sees 3,000 new bookmarks and 200 new members, according to a press release.
The service will be integrated into Ekaabo’s social advertising network, dubbed Spreadly. All previous bookmarks by users will remain in place.
Online marketing specialist Phuc Tran was tapped by Ekaabo to serve as CEO of its new Mister Wong branch in Berlin. Mister Wong founder Kai Tietjen will be focusing on Construktiv, an online agency that was also founded by him and which has a staff of 80 at its main offices in Bremen and Berlin.
Weinheim-based Ekaabo was founded in November 2006. The company’s investors are founder and CEO Marco Ripanti and Artus Capital.
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