Dubbed an ‘expansion round’, the capital will be used to boost sales and marketing for its social media-driven business intelligence tools for enterprises.
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NetBase’s platform banks on a proprietary natural language processing engine combined with text analytics and machine learning to process and extract actionable insights from billions of posts on a variety of social networks.
This enables its clients, which include global brands like Coca-Cola add Kraft, to monitor, understand, and engage with customers in real time.
Notable, the company recently teamed up with SAP to be able to deliver social media analytics to enterprise companies worldwide.