Foursquare and Starbucks have already raised over $35K to help destroy AIDS

Foursquare and Starbucks have already raised over $35K to help destroy AIDS

We told you about a new campaign involving check-in service foursquare, where Starbucks would donate $1 for each check-in to its stores to help (RED) beat AIDS.

Today’s the first day for the campaign and according to foursquare, its been working like a charm. There have already been over 35k check-ins, which equals a donation of $35k thus far.

Another conference. “Great.”

This one’s different, trust us. Our new event for New York is focused on quality, not quantity.

Remember, you have until the 10th to check-in to your local Starbucks, and the coffee company will donate $1 (up to $250k) to Global Fund via (RED).

The campaign is a wonderful usage of the donation by action model that lets people take every day actions that a third-party “sponsors” and puts dollar amounts to.

Read next: 27 new typefaces released last month that you need to know about

Shh. Here's some distraction

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