Almost a year ago, daily deals site Groupon launched an online ticketing deals marketplace in partnership with Live Nation / Ticketmaster. Dubbed GrouponLive, the joint-venture between the two companies lets users get deals on local entertainment events, ranging from sports events, musicals to plays and concerts.
This morning, Groupon announced a new feature called G-Pass, which basically allows GrouponLive customers to bypass the box office line and head straight for the entrance for those events.
F**k it, we'll do it live!
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Before, people would have to take their vouchers to the counter to exchange them for actual event tickets, but with G-Pass, the ticketing, seating and barcode-scanning information will be placed right on the voucher itself.
No more lines! Well, fewer lines at least.
Groupon in a statement said G-Pass will be rolling out to all Ticketmaster venues offering GrouponLive deals throughout the U.S. and Canada.
Also read: Groupon’s stock hits all time lows