Spotify is ramping up its revenue efforts by launching its first branded advertiser page across Europe, in cahoots with 20th Century Fox, to promote the release of Titanic 3D.
Thus far, the music-streaming service has seemingly been banking on monetizing through subscriptions and advertising (on the free accounts), but with this latest campaign it’s taking a leaf from Facebook and Twitter’s book by launching fully-fledged brand pages.
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Titanic in 3D hits the big screen on April 6, just in time for the 100-year anniversary of the sinking of the famous ship on its maiden voyage from Southampton to New York.
The campaign is running across all thirteen European markets (if we include the Faroe Islands) Spotify is available in – so basically everywhere except the US. If you’re a Spotify Free user, you will see banners and hear audio ads which direct you to the advertiser page contained within the Spotify client itself.
The advertiser page also leverages Spotify’s catalogue of 16 million songs, as users can share music memories from the first time they saw the film, released way back in 1997.
Then there’s the inevitable Facebook integration with the campaign, which enables users to create and star in their own film trailers.
The application suggests three friends who could feature in the trailer, based on who they interact with most on Facebook and whose ‘like’ habits suggest that they will enjoy the film. Alternatively, users can also hand-pick the friends they would like to include.
A personalized movie trailer starring themselves and their friends is then generated. This trailer can be posted to their Facebook wall, and shared with their ‘co-stars’.
However, this is the first multi-country campaign of this scale, and is indicative of where Spotify is heading with its revenue model. If it’s good enough for Twitter, it’s good enough for Spotify.
Meanwhile, Spotify has also announced that it has taken the Timeline feature on its Facebook Page one step further and turned it into a destination for discovering the history of music. “So if you’re looking to learn when Frank Sinatra released his first album, what year Monteverdi was born, when Britney released Baby One More Time, what were the biggest music stories in 1969, or just how old you were when Lil Wayne put out Tha Carter III, then we’ve got you covered,” it said earlier today.