SeatGeek, a leading ticket search engine based in NY, and Bloomberg Philanthropies, a non-profit foundation by NY Mayor and Entrepreneur Mike Bloomberg, just announced the Discover New York Arts (DNyA) Project. The project hopes to help connect the best performing artists with an entirely new audience, and here’s how they’re going to do it:

Now when anyone visits SeatGeek to search for tickets for anything from a Giants game to the Rockettes at Radio City, they will also be provided information about exciting yet lesser-­‐known arts experiences throughout the five boroughs.

SeatGeek founder Russell D’Souza wants the DNyA Project to develop sustainable, lasting businesses. By utilizing SeatGeek’s search engine and general popularity, the partnership will expose a massive amount users to “unique cultural institutions – and the NYC arts ecosystem.”

Attracting locals and tourists alike, the project serves as a jumping-off point for anyone to discover upcoming cultured events. Participating organizations include HERE, New York Theatre Workshop and Kaufman Center.

Discover New York Arts (DNyA) Project

Update: A video has just been released.

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