As readers of LocationMeme can attest, Chad and I are big believers that the element of location, when combined with other types of media, can provide deeper, richer context and meaning than those media formats can by themselves.
On the user generated publishing side, there are plenty of examples.
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Status Updates + Location
Some way or another, these two services will soon offer their users the ability to include their location with their posts.
What will the impact be? Consider the difference between a status of update of: “I’m baking out here!” vs. “I’m baking out here! [at Ipanema Beach]”. Which is more meaningful?
Note: Google Buzz allows this already, but they buried the feature.
Reviews + Location
Consumer reviews of local businesses have already disrupted the $15B yellow pages market. Combining check-ins with reviews starts to address one of consumer reviews’ biggest weaknesses: credibility. For example, by displaying check-in data alongside its reviews, Yelp is using the social check-in as an endorsement of the credibility of its reviews.
Photos + Location
Sharing photos is fun and in the aggregate, can make for a good business. But photos + location provide context, and might make for an even better business. Photos can be aggregated by photographer and meta data. Photos plus geo coordinates can be aggregated by photographer, meta data, and venue / location. Big difference.
Location’s impact is not just limited to user generated publishing. There is also plenty of potential when a user’s location is delivered to third parties, who can then return relevant information.
Search + Location
A search on Google for the keyword “pizza” returns almost meaningless results. But as of a few days ago, you are able to filter your search results by “results nearby.” This is a big deal, and a no brainer at the same time. Why should Google force the user to type in “pizza san francisco” when they already know the user’s location?
Advertising + Location
Deal of the day services like Groupon, Townhog, and Living Social are already doing well – we expect them to do better when they start delivering their deals to users based on their location, and not just through a blunt email blast.
Location based advertising is red hot.
Tips / Travel Guides + Location
Foursquare, Gowalla, and Yelp are all headed in this direction, and if the travel oriented sites are paying attention, they should be too. Who is more in need of information tied to location than a tourist wandering around a strange city? Even better that these tourists have money to spend.
News + Location
Games + Location
We are just scratching the service as to the value and businesses that are possible when mixing location to existing media types. Buckle up as it should be an interesting ride.
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- Google Patents Location-Based Advertising (readwriteweb.com)
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