Google today announced it is introducing, over the next few weeks, a series of short surveys in English-speaking countries which will appear after a user mutes an ad. The company says its goals are to learn why users mute ads, serve better ads, spot publishers and advertisers in violation of its policies, and help improve overall ad and placement quality.
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Google introduced the small [X] mute control button in the top right hand corner of most of its display ads last year. Since then, the company says users have muted “millions of ads” and the company has used these signals to make ads more relevant and useful. Now it wants more information on which ads aren’t working.
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