YouTube today announced it is expanding its live streaming service to all YouTube channels. The Google-owned company now only has two requirements: your account must be verified and it has to be in good standing. If you have both, but don’t see the feature yet, don’t worry as it’s rolling out “over the next few weeks.”

The update today also adds the option to launch a Google+ Hangout On Air directly from the YouTube Live events manager. If you’ve got a decent YouTube following, this should give your Google+ page a boost, which is of course exactly what Google wants.

YouTube Live was previously only available to a small number of individuals and YouTube partners whom Google deemed worthy to test it out. The video site then opened up the feature to channels with at least 1,000 subscribers, and then at least 100 subscribers. Now it’s available to all.

Once you gain access (on the account feature page and in the Video Manager), here’s what YouTube Live lets you do:

  • Real-time transcoding in the cloud, so you only need to send YouTube your highest quality stream. The site makes it instantly available in all resolutions and device formats.
  • Show multiple camera angles, add closed captions, plus insert ads and slates.
  • Viewers can watch the live stream from any device, get the best quality constantly adjusting to their Internet connection, and can skip back and forth in the live stream.

You can also track statistics for your viewers:

youtube live YouTube expands live streaming to all channels, adds option to directly launch a Google+ Hangout On Air

Live streaming is seen as the next step in the video consumption world. On-demand content is here to stay of course (and many streamed videos will be recorded for later viewing), but it’s simply more exciting to watch something as it happens.

The world’s biggest video platform is getting in on the game, letting users both announce live streams in advance as well as push live video feeds to the world on a whim. In 2014, YouTube will be a very different website.

See also – New features hit YouTube Live, with real-time analytics & free Wirecast software and Google gives US Congress members ‘enhanced features’ on YouTube, including the ability to live stream video

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