Google today announced it has updated its AdSense platform with support for Hypertext Transfer Protocol Secure (HTTPS). In other words, Web developers can now monetize their content by serving ads on HTTPS pages without jumping through hoops.

This change means warning messages like these should become a thing of the past (as many HTTPS pages were trying to serve ads over HTTP):

Screen Shot 2013 09 16 at 12.36.06 PM 730x641 Google updates AdSense to support serving ads on HTTPS pages

Previously, the AdSense ad code did not support secure ad serving through Secure Sockets Layer (SSL) on HTTPS web pages. The change is thus a big deal; as Google notes, much of the signed-in Web uses HTTPS to protect users’ sensitive information, including credit card and login credentials.

Now when a user visits a secure site via HTTPS, AdSense will serve the ad via HTTPS, and a visit via HTTP will still serve the ad via HTTP as before. HTTPS-compliant ads currently include text, image, and Flash, but Google says it is working on enabling more as it makes sure they “are safe to use on secure pages.”

See also – Wikimedia implements encrypted HTTPS browsing by default for logged-in users

Top Image Credit: Miguel Saavedra