The announcement comes on the back of a live-streamed day-long event last week, organized by the ONE Campaign and RED on World AIDS Day.
The YouTube Nonprofit Program gives charities the ability to benefit from free premium services – including branding capabilities, increased uploading capacity, having videos listed on the Nonprofit videos page, and now live-streaming.
More importantly, with the use of a Google Checkout “Donate” button, nonprofits enrolled in the program can encourage viewers to donate directly through YouTube, while watching a live-streamed event.
YouTube also recently introduced Next Cause, a program “designed to help innovative organizations that are already changing the world learn how to better use online video to drive action.”
Open to all organizations who are a part of the YouTube Nonprofit Program, Next Cause is all about giving charities the means and tools to increase awareness for their cause, raise funds and find volunteers.
While the video has been surrounded by criticism and controversy since it debuted, nonprofit Invisible Children has highlighted just how much power a YouTube video has when it comes to raising awareness for a cause, with its Kony 2012 video. The video now now has over 70 million views on YouTube, and over 16.5 million times on Vimeo.
The YouTube Nonprofit Program is currently only open to registered organizations in the U.S., U.K. Australia and Canada.