Google Finance is already a premier destination for getting real-time stock quotes and information for the United States, China, and India. Today, the Google Finance team announced that it would be adding the same real-time technology for the London Stock Exchange (LON), Deutsche Börse (FRA), and Borsa Italiana (BIT), giving us a real sense of how companies are doing in Europe.
Here’s what the team had to say about the addition of stock information for Europe:
We first introduced real time quotes to our site with the launch of free real time NYSE and NASDAQ quotes in 2008. Since then, we’ve bolstered our last sale coverage with real time data from stock exchanges in China, India, and now, UK, Germany, and Italy. These partnerships mark a big step forward in our mission to provide our users with the best information we can find.
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By providing real-time stock information along with news, the Google Finance product is one of the most complete free financial services on the web. The easy to use sliders make it simple to create graphs that help you make a decision on whether to invest in a company or not.
Needless to say, Google Finance wasn’t appealing to users in Europe, leaving a whole chunk of traffic and usage on the table. These new additions should help solve that problem. What was the delay? It takes partnerships to provide this information, and it took Google four years to get these new markets on board.