Pete Lau, formerly a VP with electronics firm Oppo, has branched out on his own after unveiling OnePlus, an ambitious new company aiming to produce “truly outstanding” smartphones while using an Internet-based distribution model.
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Lau, who previously led Oppo’s BlueRay division, left his employer earlier this month amid rumors that he will work with Cyanogen (an Oppo partner) on a new Android device. Lau’s initial comments, in a Google+ update, are light on specific details, other than his realization that the challenge of building a brand from scratch is not an easy one — but he revealed more in interviews.
“We will create a more beautiful and higher quality product,” Lau told The Verge. “A lot of the phones on the market aren’t perfect enough. This is where our chance lies.”