The white version of LG’s Nexus 4 smartphone is now being sold in the US version of the Google Play store and on the T-Mobile USA website.

The device was only announced earlier this week, but LG has been wise to launch its refreshed high-end Android smartphone well in advance of the upcoming Google Edition Galaxy S4 and Google Edition HTC One.

Both the 8GB and 16GB variants are being described as a “Limited Edition” version of the Nexus 4, suggesting a small or temporary production run. The entry-level model is currently being sold SIM-free for $299, with the 16GB version coming in at a slightly pricier $349.

Google is also offering a free bumper with every white Nexus 4 to sweeten the deal during the initial launch period.

white nexus 4 1 730x480 LGs white Nexus 4 is now available in the US Google Play store and at T Mobile, starting from $299

T-Mobile USA, however, is selling the 16GB white Nexus 4 for $427.99.

The white Nexus 4 is equipped with exactly the same hardware as its predecessor, including a 4.7-inch display with a 768×1280 resolution (318 ppi). It’s powered by a 1.5 GHz quad-core Qualcomm APQ8064 Snapdragon processor, as well as 2GB of RAM and either 8GB or 16GB of internal storage.

There’s an 8-megapixel rear-facing camera capable of shooting 1080p video at 30 frames per second, as well as a weaker 1.3-megapixel counterpart on the front. It also features the same non-removable 2100 mAh battery and doesn’t support LTE connectivity.

Perhaps most importantly, the white Nexus 4 runs stock Android out of the box, without any form of pre-installed skin, themes or apps (i.e. bloatware) from LG.

Related: The beautiful, powerful Nexus 4 proves that Google Now is the future