Facebook today announced new multi-product ads that let businesses include three of their products when placing desktop or mobile ads on the platform. Each product will get its own image, description and target.

Here’s what the new ad unit looks like on the iPhone:

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The multi-product option is arriving first in Facebook’s ads API, but the company plans to bring it to its other offerings later this year.

Facebook also added to its Custom Audiences settings to allow marketers to tailor audiences based on people that had visited certain Web pages and people that hadn’t visited in a while. Businesses can specify audiences based on purchase and activity history on their websites.

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New Direct Response Features [Facebook for Business]