Facebook announced today changes to the video ranking algorithm for News Feed. From now on, the company will include whether video clips uploaded to personal accounts and Pages are watched and how long they’re watched when it calculates whether to show the content to others.
As a result, users that tend to watch more frequently will have more videos surfaced in their feed. If you regularly skip over video uploads, you’ll start seeing them less.
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Other factors that Facebook looks at when ranking video posts include comments, likes and shares. Links to third-party video sites won’t be affected by the change.