Facebook today announced a change to the News Feed algorithm that will treat Pages even more like people. If one Page tags a second Page you like or follow, you may see that post in your News Feed even if you don’t like or follow the first Page.
Facebook offers an example: this post below by the Bleacher Report might be shown in the News Feed to people who follow or like Dwight Howard, in addition to people who follow or like the Bleacher Report.
F**k it, we'll do it live!
Our biggest ever edition of TNW Conference is fast approaching! Join 10,000 tech leaders this May in Amsterdam.
As you can see, Dwight Horward and James Harden are both tagged in the above post. If you haven’t liked or followed either, and you also don’t like or follow the Bleacher Report, the algorithm won’t consider showing you this Page post. This is exactly how updates from friends work: if a friend tags you in a photo, your friends may see the photo in their News Feed even if they’re not friends with the person who tagged you. If you’re not tagged, your friends won’t see it unless they are friends with the person who posted the photo in the first place.
Unlike on social networks like Twitter, where you see every update, there is still no guarantee you will see all such posts in your News Feed. Facebook still uses an algorithm that attempts to show you the best posts:
We look at many factors to make sure the most relevant stories appear in News Feed, including which posts are getting the most engagement (such as likes, comments, shares and clicks) across all of Facebook. We also consider which posts are getting the most engagement from people who like both the Page that posted and the Page that was tagged.
For example, if many people who like Dwight Howard also like the Bleacher Report, it suggests that these two Pages are connected. If we see that people who like both the Bleacher Report and Dwight Howard are liking the post above, that’s an indication that it may be relevant for people who only like Dwight Howard.
Facebook says it tested this feature for Pages and found that people liked seeing this type of content in their News Feeds. The company ran surveys and found these stories received “high scores.” Now the social network will undoubtedly be looking to see how the rest of its 1.23 billion users react.
Top Image Credit: Brendan Smialowski/AFP/GettyImages