Netgear has teamed up with Facebook to let small businesses offer their customers free WiFi access in exchange for checking in to a business Facebook Page.

The deal, announced on Monday at CES 2014, will see Facebook WiFi available on four of the company’s premium dual-band 802.11ac wireless routers. Once enabled on the router by the business, customers accessing the service are automatically taken to that business’s Facebook Page, where they are given the option to Like the Page if they want to carry on browsing the Internet for free.

The companies tout the option as an easy way for businesses to “build closer relationships with customers by sharing offers and announcements directly from their Facebook Page”, as well as pointing out that they will also get access to Facebook Page Insights in order to learn more about their customer base.

➤ NETGEAR Teams with Facebook to Promote Closer Engagement Between Small Businesses and Customers [Press release]

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