Just in case you were asleep at the time, here’s another quick peek at what he did:
F**k it, we'll do it live!
Our biggest ever edition of TNW Conference is fast approaching! Join 10,000 tech leaders this May in Amsterdam.
Indeed, on October 14, 2012, Baumgartner flew 39km into the stratosphere in a helium balloon, and ‘jumped’ back to Earth, reaching 1,342 km/h. He was the first human to break the sound barrier without any form of engine power.
At MIPTV in Cannes today, Baumgartner took to the stage, alongside Alexander Koppel, CCO, Red Bull Media House, to share their experiences around their “mission to the edge of space,” as the session was called.
Red Bull gives you wings…
Red Bull has come a long way as a brand since its initial launch as a sugary, caffeinated beverage more than 25 years ago. Since 2006, Red Bull Media House has been the driving force behind the Red Bull brand, and has been named alongside HBO, Twitter and Facebook as one of the most innovative companies. “We are storytellers,” says Koppel.
Certainly, as far as branding exercise go, well, the Red Bull Stratos project is up there with the best of them. It captured the imaginations of millions of people of all ages and demographics.
On stage, Koppel said they set out to create an ‘everlasting moment’, and for a day at least, the Red Bull brand, via Mr. Baumgartner, ‘owned’ the Internet. During the final jump, Red Bull’s YouTube channel garnered 8 million concurrent views, securing 989 front covers in dozens of countries.
Until 8pm (CET) on April 11, TNW will be hosting this video of Felix discussing his epic jump from space on stage at MIPTV, and the five years it took from conception, through planning and on to execution.
Meanwhile, you can follow all our coverage from MIPTV and MIPCube here.