The Next Web is heading to France next week for MIPCube, the digital strand of the broader MIPTV event, to see what the future really holds for the TV industry.

Just to recap, MIPTV, (Marché International des Programmes de Télévision), is a TV industry event held in Cannes each year, tapping the inherent infrastructure the city’s developed around the world-famous Cannes Film Festival, amongst other events. MIPTV is now entering its 50th year, so we’re looking forward to seeing what’s going down in what is a monumental year for the event.

One particular facet that interests us is MIPCube Lab, which promises to shine a spotlight on up-and-coming startups from within the TV and video industry, ones who are reinventing business models, producing new services/technologies, or otherwise improving the content experience.

Ten finalists have been announced from around the world, who will present their ideas on stage on the Monday before being whittled down to one eventual winner on the Wednesday.

Here’s a quick look at the companies demoing their wares…

MIPCube Lab: The finalists

eTribez

eTribez (Israel) is an online casting platform for casting directors, production companies and broadcasters.

It offers online registration, candidate management and communication with applicants to support casting workflows.

Gamific.tv

Gamific.tv (France) develops management tools for interactive TV and second screens, whose mission is to “revolutionize the television”.

Gruvi

Gruvi (UK) is a marketing and technology company that works with big entertainment brands on their Facebook campaigns. It’s already working with Sony Pictures, Universal Studios, UIP, SF and Warner (Nordics), and it provides app-development, community-management and ad-buying services.

Mjobs

Mjobs (Czech Republic) is still in a very closed trial phase, but it proclaims to be the place where “idea, content and production meet with buyers and sellers.”

Stevie

Stevie (Israel) is essentially a social TV layer that combines content from your Facebook and Twitter feeds, along with popular videos from YouTube. To keep the experience as “lean-back” as possible, it is displayed directly over the content you are watching. You can read more about our previous coverage here.

Streamhub

Streamhub (UK) sells itself as a real-time analytics service to help media companies optimize multi-screen content performance. Its technology correlates audience information from both offline and online sources, thus delivering insights and key intelligence.

The Shadow Gang

The Shadow Gang (US) is an entertainment studio that creates media experiences using ‘Galahad,’ the studio’s proprietary, turnkey multi-platform distribution engine.

In practical terms, Galahad lets content owners create full digital experiences which can be shared and monetized. As an example, The Shadow Gang created its own demo video, a film noir which you can find here. And you can read more about it here.

Vast Media

Vast Media (Germany) provides market analysis around social TV for TV brands going digital. It helps track how international broadcasters and producers promote TV shows online and extend their brands across digital platforms to drive audience engagement.

Viddiga

Viddiga (France) is a video fingerprinting technology startup, founded by entrepreneurs with a background in image processing, large scale systems and infrastructure software.

Viddiga’s technology is targeted at content management and monetization solution providers, helping them go mobile and outrank competition through optimizing their infrastructure costs.

Vimies

Vimies (France) is a soon-to-launch global video-based journalism network for culture, art, music, sports and politics, letting users share memories with friends and stories with the world.

We’ll be there…will you?

MIPCube is taking place in Cannes, France from April 8-11, running concurrently with the broader MIPTV event. We’ll be there to bring you all the key interesting tidbits, including MIPCube Lab, and you’ll be able to follow all our coverage here.

But there’s still time to get involved yourself, so if you’d like to be at MIPCube, you can register here, with special rates available for startups and students. It’s possibly worth it alone for MIPCube Square, a dedicated space for networking and meeting innovators and maybe even getting an early peek at new technologies.

We hope to see you there.