We’re at an exciting crossroads right now; the physical media formats of the past are being swept aside by direct replacements on the Web, in apps or in the cloud and it feels like suddenly anything’s possible.

Many newspapers are better thought of as websites that also offer their content via apps and on paper, music consumption is gradually moving to the cloud via the likes of Spotify and Rdio, and streaming movies from services such as Netflix is fast becoming a far better option that renting a physical DVD.

This doesn’t mean the idea of a ‘format’ is dead, though. We’re experiencing one the most exciting periods of innovation in media history, as startups and big business alike experiment with new methods of presenting sound, images and text.

Interactive musical experiences like Bjork’s Biophilia ‘app album’ and the products created by the likes of RJDJ have the potential to transform the way we think of music, while Flipboard has become the poster child for a new, more social way to experience news and other online content. They’re just the tip of the iceberg, too.

Next week at Media Evolution’s The Conference in Malmö, Sweden I’ll be talking about this new media landscape in a session entitled ‘A sneak peek of future media formats’. Joining me will be Jonas Lennermo of digital design studio Ustwo, which creates innovative user experiences, and Chirdeep Singh Chhabra of Swiss startup Sobees, whose Newsmix app is one of the new breed of social news products.

Tickets are fast running out for the conference, so you’ll have to be quick if you’ve not already secured yours. The Next Web is a media partner for the event and we’ve secured a discount for our readers. For a 1000 SEK discount on the registration fee, visit http://mediaevolution.se/theconference/#signup and use the ‘Registration Rate Media Evolution Members’ option when you sign up.

Media Evolution’s The Conference takes place in Malmö, Sweden on 24 and 25 August 2011.