This article was published on June 6, 2011

Daily deals market continues to expand as LivingSocial goes Dutch


Daily deals market continues to expand as LivingSocial goes Dutch

Daily deals site Livingsocial has launched today in the Netherlands. The Groupon competitor has gone live in three cities: Amsterdam, Rotterdam and The Hague; although it says that it plans to expand “rapidly” in the country.

The Netherlands is LivingSocial’s third European market, following the UK and Ireland, although it also owns a majority stake in Spain’s Let’s Bonus. Global market leader Groupon is already active 37 Dutch cities. LivingSocial launched in July 2009, and in a similar manner to Groupon, has expanded through a mixture of launching new operations and acquiring exisiting daily deals services. However, its most recent acquisition was a Ruby on Rails consultancy, InfoEther, most likely as a technical talent grab for the Washington DC based company.

Following Groupon’s IPO filing last week, which revealed a major gap between its costs and revenues, there has been much speculation as to the long-term viability of the daily deals market. Still, LivingSocial clearly feels no fear in further expansion.

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