Adam Richardson is author of Innovation X and Creative Director at global innovation firm frog design where he has worked with companies such as HP, Intel, Motorola, Logitech, and Yahoo!
He lives and works in San Francisco and we are delighted that he could join us at The Next Web Conference 2010 to talk about his ideas about innovation and the web.
You can get an idea of what Adam is thinking about at his excellent blog and make sure you read his very controversial post about the “Death of the Browser” which he wrote just for this blog a while ago.
Join 1200 Internet professionals and Adam Richardson, Tim Ferriss and Dr. Robert Cailliau and many other great speakers for the 5th edition of The Next Web Conference. A must attend!Grab your discounted ticket now!
The title of Adam’s keynote is “The future of the web will be invisible”. As Adam explains it:
We are rapidly reaching the point when a browser will be the minority means of accessing the web. The web is getting embedded into so many other apps, mobile devices, non-movable devices, and being accessed in tiny chunks as opposed to page loads, that the idea of web browsing is rather obsolete.
It will be interesting to find out how this will affect the web and our habits.
Even if you don’t know frog design by name changes are you have seen many of their products and even owned a few. For years they did product design for Apple and a young Steve Jobs. Check out these amazing early iPad prototypes from 1980(!).
As a designer and working in SEO, I appreciate the futurist who show us ways that our technology might go. It helps me personally stay on my toes! Looks like it is going to be a great conference!
“We are rapidly reaching the point when a browser will be the minority means of accessing the web.”
I don't think so. Let's try to cite evidence to support what we say, when we make big statements like this. If there is any factual data to support such a conclusion, I'd like to see it.
It's true that there is a trend of increasing integration with the web in software applications on PCs and various devices. However, the web browser remains by far the primary means of using the web. “Apps” on mobile devices are trendy at the moment, but in reality what they offer could already be done through a conventional web browser. Generally, the application doesn't offer anything more than the web browser on the same device. (The web browser on certain devices is so poor, e.g. the iPhone the enlarged version known as the iPad, I can understand why Apps have been popular, but this is clearly a temporary situation associated with the quality of the browser on Apple's mobile platform.)
The web browser is a better platform for developers, as well as users. Deploying for the web browser means deploying once, to the web server infrastructure. Deploying and updating software applications or “apps” means deploying to every device for every user. Think about it. That's the power of the conventional web and a key reason why it has been so successful.
*** In fact, we're actually seeing is the migration of mainstream software applications TO the web browser (e.g. MS Office Web Apps) and into the Cloud — not the other way around! ***
Web-integrated applications are an important part of the future. But non-browser apps are currently overrated, and the web browser will continue to dominate and evolve the for the foreseeable future — especially with the advent of RIA and advanced web applications realised plug-ins.
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