The favourite German video sites are…

The favourite German video sites are…

…all owned by Google (YouTube).

In August 2009, comscore analyzed the number of online video views (by German users), and the number of unique German visitors to sites displaying videos.

36 Million German users viewed a whopping 6 Billion videos online!
Google gets about 43 Percent of these views: 2,7 Billion

The following table shows the number of unique viewers in August 2009:

Top German Online Video Properties Ranked by Total Unique Viewers (000)*
August 2009 vs. August 2008
Total Germany – Age 15+, Home & Work Locations**
Source: comScore Video Metrix
Property Aug-08 Aug-09 % Change
Total Unique Viewers 25,958 35,745 38%
Google Sites 16,652 24,125 45%
Universal Music Group 8,879 10,609 19%
ProSiebenSat1 Sites 4,007 10,565 164%
RTL Group Sites 4,449 5,644 27%
Fox Interactive Media 1,342 4,440 231%
Microsoft Sites 1,915 3,972 107%
Axel Springer AG 1,083 3,491 222%
MEGAVIDEO.COM 2,090 3,067 47%
Deutsche Telekom 504 2,997 495%
Amazon Sites 797 2,223 179%

Universal Music Group is in second position, far behind Google, with about 10,6 Million viewers, followed by ProSiebenSat1 Site with 10,5 Million viewers. Apparently the RTL Group Sites are not as popular as they used to be as they are far behind in the third position with “only” 5,6 Million viewers.

When it comes to views, the ranking is slightly different:

Top German Online Video Properties Ranked by Total Videos Viewed*
August 2009
Total Germany – Age 15+, Home & Work Locations**
Source: comScore Video Metrix
Property Videos (000) Share of Videos (%) Videos per Viewer
Total Internet : Total Audience 6,369,541 100.0% 178
Google Sites 2,759,630 43.3% 114
ProSiebenSat1 Sites 163,764 2.6% 15
Megavideo.com 101,604 1.6% 33
RTL Group Sites 81,269 1.3% 14
Universal Music Group 65,590 1.0% 6
Microsoft Sites 36,086 0.6% 9
Axel Springer AG 28,429 0.4% 8
Deutsche Telekom 19,989 0.3% 6
Marquard Media AG 19,475 0.3% 28
Fox Interactive Media 18,812 0.3% 4

Google, via YouTube, is the winner again, followed by ProSiebenSat1. The different ranking of ProSiebenSat1 in unique viewers and views could be related to it’s own video-portal MyVideo.de, a site very similar to YouTube where users can upload videos. The other competitors don’t have a similar portal which could attract customers with TV/Musicvideo content.

Other notable findings from August 2009 show that German online video viewers spent an average of 16 hours watching videos during the month and that the heaviest viewers of online videos are males between the ages of 15-24.

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