Streaming live on The Next Web, Pancake Labs founder Jim Belosic will answer questions from readers at 3 p.m. ET (12 p.m. PT) Thursday, May 2. As part of the Young Entrepreneur Council’s #StartupLab initiative, a virtual mentorship program, Jim will appear live via video chat broadcast on this site.

Jim Belosic is the co-founder and CEO of Pancake Labs, a software company based in Reno, Nev. The company is best known for its flagship product, ShortStack, software that’s designed to help small business owners and designers create custom apps that harness the power of social media.

ShortStack recently celebrated its second birthday; Pancake Labs has several new software products slated for release in 2013.

Prior to starting Pancake Labs, Belosic ran a successful web design agency, which he also founded. ShortStack was created as an internal tool for Belosic’s team of designers who needed to create custom apps for brand and business Facebook pages. Belosic ultimately conceived a software platform that would allow thousands of users to create Facebook apps for their businesses without needing to hire a developer. Some of ShortStack’s most popular features include contests and sweepstakes, newsletter signup forms and integrations with Instagram, YouTube, Twitter, and more. ShortStack apps are mobile capable and embeddable on websites.

Pancake Labs is bootstrapped; numbers indicating the success of its flagship product include acquiring more than 80,000 users during the company’s first year. In year number two, the number of people using ShortStack grew to 190,000. The company anticipates serving more than 300,000 users in 2013.

Jim Belosic is recognized as a social media expert and has contributed to Mashable, Social Media Examiner, CMS Wire, PR Daily and SmartBrief. In 2012, Jim was named Technology Entrepreneur of the Year by the Nevada Center for Entrepreneurship and Technology, honored as a top 20 business leader under age 40 in Reno, Nev. and named one of the city’s 100 most influential business leaders.

#StartupLab is a free virtual mentorship program created by The Young Entrepreneur Council (YEC), an invite-only organization comprised of hundreds of America’s most successful young entrepreneurs. #StartupLab takes YEC’s mission to help more people start successful businesses to the next level by offering millions of entrepreneurs direct access to YEC members through interactive video chats, email lessons and a library of how-to articles, videos and eBooks. Whether you’re just starting up, a current business owner, or you run an organization that supports entrepreneurs, sign up for #StartupLab today for real-world advice from some of the coolest entrepreneurs on the planet.

Check The Next Web tomorrow afternoon at 3 p.m. ET (12 p.m. PT), when Jim will answer questions from the audience live via video chat.

Photo courtesy of Jim Belosic.