Just like the tech scene, the design industry has plenty of buzzwords that begin as meaningful terms, and end up becoming so misused that they ultimately lose purpose. The term branding is just about at that point, where it has mistakenly been used to describe a simple logo design instead of a comprehensive identity or multifaceted personality (think: logo, tagline, graphics, shapes, colors, etc) for your company.

With this in mind, I recently came across Hovercraft, a “multi-disciplinary design studio” based out of Portland, OR, and its work with a local restaurant by the name of Riffle NW.

At first look, upon loading the project page through Behance, you’ll see a simple circular logo and tagline, but as you move through the entire job, it unfolds into something much more complex.

a6e1395bb24c34d664350c8d5f3a7431 520x297 Designers: Heres an example of branding done right

7cd6a4ef52f8bfedae8a15efde388725 520x336 Designers: Heres an example of branding done right

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The thing is, comprehensive brands are everywhere, but the way this one was only just recently created from scratch, but still manages to feel timeless, classy and original, makes Hovercraft‘s work a great example of branding done right.

e360cf7f1745e02947b4884d1ceb8226 520x346 Designers: Heres an example of branding done right

df50992108ea9903507c41dad9878c83 520x379 Designers: Heres an example of branding done right18c27e41aa06ef9713a0a4199caaa142 520x334 Designers: Heres an example of branding done right

See everything via the link below:

➤ Riffle NW branding