Pentagram has left a monumental impact on the world of design. The massive firm, who’s work and offices are spread throughout the world, houses the like of Paula Scher, and touts every big-shot client in the book: Microsoft, Saks Fifth Avenue, NY’s Grand Central Station, GE, TIME and more. Clearly, the company is doing something right.

With this in mind, the firm is proudly celebrating its 40th anniversary, and has decided to do so with a charming-yet quirky motion graphic that features its own work while telling the story of a character born on the day the company was founded:

From Pentagram:

Pentagram was founded on June 12, 1972, and turns 40 this year. To celebrate the occasion we’ve created a short film that tells the story of a boy born on the day Pentagram opened and how his life has been tracked (and kerned) by four decades of Pentagram design.

Of course, it hasn’t been all smooth sailing for the company. Even the recent Windows logo redesign turned a few heads, and we at TNW found ourselves torn as to whether we actually liked it or not.

Bumps in the road and all, however, Pentagram’s history is worth celebrating. For more, check out all of the company’s work here.