Formstack has introduced a landing page builder that assists users in quickly developing marketing pages that users will typically come to after clicking on an advertisement.

The landing page builder gives you several layout options, divided by columns, and allows you to drop just about any content including videos and RSS feeds into those columns.

Since it’s so important that landing pages represent an organization’s branding clearly, the builder allows you to use custom CSS code to style the page however you like.

It’s a bit of a departure from the norm for Formstack, whose main offering is a form service that allows users to put together surveys, contact forms and the like and collect data without touching code.

But it makes sense — landing pages require users to take action, more often than not requesting information from visitors. Formstack forms can be embedded in landing page columns, and the service should appeal to marketers and online salespeople who don’t have the weight of a development team behind them.

The landing page builder is only available on paid accounts and is accessible today.